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Take a clearer look at reality with your new Sony Alpha a7R III Mirrorless Digital Camera.Thanks to its full-frame 42.4 MP sensor, this camera achieves exceptional sensitivity, wide dynamic range and effective aberration resistance. In addition, it boasts high-speed continuous shooting and quick AF (auto-focus) to take on those sport, wildlife and other action-filled shots. It will allow you to silently capture up to 76 frames of action at up to 10fps, while the high-performance AF/AE tracking keeps your subject in crisp focus. Your subjects will struggle to escape focus, as this camera allows you to cover a scene in 399 phase-detection AF points and 425 contrast-detection AF points. It's capable of focusing low-lit subjects twice as accurately and in about half the time that the a7R II can. Now for the impressive Pixel Shift Multi Shooting technology. Simply put, four shots are taken and after each shot, the sensor moves by one pixel for maximum RGB coverage. The result is approximately 169.6 million pixels composited into one frame of approximately 42.4 million pixels - this ensures true-to-life colour, texture, depth and detail...free of moiré. To top it all off, this camera's speed and performance are supported by its 5-axis integrated IS (image stabilization) - keeping things steady as you shoot with excellence. Capture reality like never before with your very own Sony Alpha a7R III.